The wildly popular online art magazine Colossal is known for celebrating contemporary art, design, and visual culture. They continue to build a devoted readership throughout 15 years of publishing. To celebrate their growth, I designed a new visual identity to appear both fresh and familiar that launched alongside a new website. The update was a tactical maneuver for the organization to communicate their jovial, curious, and educational spirit. The logo, custom typeface, and color palette maintain the soul of the publication and it’s unique perspective.