The Expansive Group
Introspective Branding for Queer Sex Therapy
The professional therapy practice began by renowned Queer Sex Therapist Casey Tanner, invites folks of diverse experiences to investigate their internal world. Their prior identity struggled to depict their dynamic and nuanced attention to mental health treatment. With a growing team and perspective I developed a new identity for their practice, that evokes different qualities of the people they serve and their approach to wellness. Beginning with a monogram logo, we draw the T‑E-G within a circular shape: encompassing and inclusive. The mark’s revolution demonstrates shifts in perspective and the renewed insights that comes when uncovering an inner identity.
Services
Logo & Identity, Brand Expansion, Experience & Interface
Recognition
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