The Expansive Group

Introspective Branding for Queer Sex Therapy

The professional therapy practice began by renowned Queer Sex Therapist Casey Tanner, invites folks of diverse experiences to investigate their internal world. Their prior identity struggled to depict their dynamic and nuanced attention to mental health treatment. With a growing team and perspective I developed a new identity for their practice, that evokes different qualities of the people they serve and their approach to wellness. Beginning with a monogram logo, we draw the T‑E-G within a circular shape: encompassing and inclusive. The mark’s revolution demonstrates shifts in perspective and the renewed insights that comes when uncovering an inner identity. 

Services

Logo & Identity, Brand Expansion, Experience & Interface

Recognition

PRINT Mag Design News, Typewolf: Site of the Day

Branded "the Expansive Group" stationary.
The Expansive Group branding demonstrated on a long billboard under an overpass.
The Expansive Group branding business cards and color system
rotating TEG logo
Branded the Expansive Group totebag.
The Expansive Group branding demonstrated on a long billboard under an overpass.
rotating TEG logo
The Expansive Group branding business cards and color system
Branded the Expansive Group totebag.
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