Okkanti is a new digital product providing a secure platform to connect doulas with expectant parents.

Founder Karen Laing hoped to find a vision for the startup under a brief timeline and beginner budget. I created a logo & identity system with a suite of branded assets and photographic guidance that could evoke their mission and grow along with them. With delivering the brand we also kickstarted a microsite to field investors and potential partners as they take their first steps.